Destination Creation Course: Creative Marketing Strategies for McKenzie River Corridor Course Offered Free of Charge Thanks to Lane County
Would you like to turn your business into a unique destination that customers go out of their way to visit and patronize? McKenzie River startups, entrepreneurs, and small business owners are invited to participate free of charge in the Destination Creation Course, a nationally-recognized training program for small businesses to become can’t-miss consumer destinations.
The course costs are covered for businesses thanks to funding from Lane County and RAIN Catalysts. This course is an $800 value free to those who apply and are selected!
Destination Creation Course Plan
- Two Saturdays in February – March
- Location along McKenzie River to be determined.
- Full day sessions with breakfast and lunch provided.
- Ask about a possible travel reimbursement.
- Free to Attend (Normal Price: $800+)
Space is Limited | Learn More & How to Apply Online please email:
melissa@raincatalysts.org
Course Topics Include:
- Becoming a Destination Business
- Your Unique Positioning
- Your Leadership Responsibility
- Targeting Your Most-Profitable Customers
- Capturing Consumer and Media Attention
- Creating a Customer-Focused
- Marketing Your Destination Business
- Collective Marketing
The Destination Creation Course was developed by internationally-renowned business consultant Jon Schallert. Jon’s Destination Business Strategy has been used around the world by businesses large and small to help them capture more market share, even when larger, better-capitalized competitors seemingly have the advantage.
His process examines how a business elevates their unique qualities that a targeted customer finds most important.
When independent business owners apply Schallert’s strategy, they naturally attract more local consumers along with customers from outside their traditional marketplace.
Businesses also begin to attract more free publicity from the media, which in turn attracts more consumers than traditional advertising could ever reach.
In March, RAIN Catalysts hosted a Destination Creation Course for entrepreneurs, startups, and small business owners in Skagit and Island counties (Washington). The course was filled to capacity, and the 40 participants had very positive experiences.
“This course gave me so many great detailed and concrete ideas for creative marketing for my business. As a new business owner, I also found it very inspiring and a great opportunity to network,” said Megan Casad, owner of Pegasus Pie Co.
In May, another course was offered in Lane and Benton counties. Nate Conroy, RAIN Catalysts’ Venture Catalyst for Linn and Benton counties said;
“Intuitively, we all know that modern consumers are often looking for something more than just goods or services; they want to have a unique experience, as well. Those businesses that can create a unique experience tend to earn and keep more customers. But how does one do that? The Destination Creation Course provides a concrete framework with practical steps for how to creatively market your business to new and valuable customers.”
RAIN Catalysts’ mission is to partner with communities to catalyze inclusive entrepreneurial ecosystems, connect entrepreneurs to resources—including overlooked entrepreneurs—and contribute to the creation of prosperous economies.
RAIN Catalysts’ vision is that communities everywhere support, value, and celebrate entrepreneurs; regional leaders recognize entrepreneurs are a primary creator of net new jobs; communities of any size have thriving economies, and a culture of possibilities is embraced. Visit www.raincatalysts.org to learn more.